When launching a new product, companies want to impress the audience in every way possible. But for us new product launch is always a challenge as the deadlines are pressing and we get all of the materials a couple days before the Day X. We tried to get the most out of these last days. The virtual model was an exact copy of the real smartphone, and a laser sensor Radar Touch animated the display allowing the speaker to show its new features right on the virtual display of the phone.
The virtual model of Gear S2 smartwatch showed time and was responsive to touch. A speaker could move the watch around, switch over different interfaces and show its functions.