The booth concept for the company Rosseti at SPIEF 2018 started with a difficult task: creating a stand design for a triangular exhibition space. For optimal efficiency we set up conference and meeting rooms in the more remote portion of the booth and reserved the front for a custom-built Media Room, which became the heart
and soul of this exhibition stand. The Media Room was an individual structure
which opened to the front. With LED walls on three sides, it transported visitors
into a digital world. In order to give users the opportunity to find the information
they needed, we installed touch screens on top of the LED wall, mixing the two display types into one presentation.